Coated Paper:
Quality, Value and Reliability
Catalyst manufactures a broad choice of lighter basis weight papers to meet our customer's complete needs.
When it comes to coated papers, we have it covered — with a range of basis weights, brightness and gloss. Excellent quality and versatility is the Catalyst advantage.
Our Electracote and Electracote Brite brands have been perennial favourites for magazines, catalogues, retail inserts and direct mail advertising. Produced at our Port Alberni Division, these high quality, lightweight printing papers feature industry-leading bulk, with superior printability and runnability, and are ideal for heatset offset printing.
Pacificote is our highest quality and most versatile coated paper yet. This paper is specifically designed to offer advertisers and publishers everything desired in a coated four product: exceptional print quality, gloss, opacity, brightness and sharpness. Pacificote is a very popular choice for consumer magazines, high quality promotional inserts and other vehicles in the marketing mix.
Because of our longstanding commitment to sustainable business practices, Pacificote, Electracote and Electracote Brite have been responsibly produced, using certified fibre sources. Each is available with our Sage designation, which provides a verifiable chain of custody, and manufactured carbon neutral assurance. It’s about peace of mind and accountability to our customers, and their customers.
Learn more about Catalyst coated papers and about Pacificote specifically. These are products we’re proud to offer our customers.
Tom Crowley, Senior Vice President, Sales and Marketing
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Catalyst Coated Paper Leaves a Small Environmental Footprint
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Our mills have outstanding emissions performance
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All fibre comes from legal North American sources
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Our operations are certified to ISO environment and quality standards
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We use Enhanced Elemental Chlorine Free technology
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Our Service Sets Us Apart
We’re proud of our high-quality product and commitment to sustainability, but these are just two parts of the equation. Our best-in-class technical, sales and customer service has led to the excellent relationships we have built with key printers and pressrooms. Providing first-rate service is key to our overall success, and each transaction is an opportunity to strengthen our business by delivering excellent and unique value to customers.
Our Specialty Papers sales team would be happy to help you with any of your coated paper needs or questions.
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Matthew G. Stapleton
Vice President and
General Manager Specialty Papers
Phone: 206-838-2005
Fax: 206-838-2071
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James J. Wright
Director Specialty Paper Sales
Phone: 209-830-1343
Fax: 209-830-1345
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 A study of online shoppers found that there was a $21 million difference in online sales per million site visitors between those who had received a print catalogue at their home address and those that had not.
 Among U.S. consumers reading printed magazines, 51% also access magazine content digitally, while 90% of digital magazine users report reading the printed versions of publications. Overall, almost half of the total magazine reading population, or 89 million Americans, access both print and digital magazine content.
Direct marketing continues to grow at a quicker pace than the overall U.S. economy. Direct marketing driven sales are projected to grow 7.1% this year to nearly $2 trillion, compared with sales overall in the US, which will grow 5.1%. Overall, 8.7% of U.S. GDP comes from direct marketing.
 When it comes to coupons, the Sunday newspaper still remains the top source for savings. Almost half of all Americans get their household coupons from the Sunday newspaper. In-store circulars and direct mail follow as top sources.
Close to 70% of shoppers from a recent Nielsen survey say they look at printed paper material either mailed to the home (67%) or in newspapers (69%) at least once per week in their quest for sales and promotions.
 A shopper study finds that in general the Internet is "the source most shoppers access for product information, but this is not true for all retail verticals." Newspaper ads remain the top choice for grocery shoppers (chosen by 40%) and relatively strong with those shopping for home goods (16%), as well as apparel shoppers (11%).
The majority of small businesses (76%) state that their ideal marketing mix is a combination of traditional and digital communications, according to a new survey released by Pitney Bowes Inc.
Source: The Print Council
For more information, visit www.printinthemix.rit.edu
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