Paper That Sells: Catalyst paper for retail inserts

In these challenging economic times, retail businesses need to grab all the advantages that they can. Catalyst’s lighter basis weight papers provide that advantage. Our uncoated and coated papers are a cost effective way to help drive traffic to stores through advertising inserts and flyers.

We offer a full range of paper grades and finishes, and product options to meet the specific needs of retailers large and small. We always work closely with you to find the best solution. Customers like Best Buy, Home Hardware, JC Penny and others depend on us year after year to supply their retail insert paper needs. They also depend on our customer service excellence and long-standing commitment to sustainability.

With uncoated paper choices ranging from 65 to 84 Brite, advertisers can take advantage of savings and maintain quality. Our coated stocks also get the job done cost effectively, with a wide product range to choose from.

With multiple mills (and machine capabilities) we’re able to use our convenient West Coast locations to ensure quick delivery to both local customers and national accounts. That means on-time, in-full, damage-free delivery.

Excellent personalized service, a full range of high-quality paper, and years of experience with retail clients means we can help you move product at a cost you’ll appreciate.

Tom Crowley
Senior Vice President,
Sales and Marketing

Print in the Mix: Nielsen Study Reveals Shoppers Prefer Paper

New research from Nielsen examining the benefits of print and digital inserts and other forms of retail advertising were presented at the Nielsen’s U.S. Consumer 360 Conference. Research findings shared:

• Close to 70% percent of shoppers from a recent Nielsen survey say they look at printed paper material either mailed to the home (67%) or in newspapers (69%) at least once per week in their quest for sales and promotions.
• The only digital tactic that matches printed paper’s weekly reach is email (67%). Far fewer people are looking to sales and product information from digital methods like social media sites (45%) or from smart or mobile phones (39%). Nielsen states that while consumers prefer print, the weekly usage conversion rates from digital are strong.
• Shoppers Want Print and Digital In the Future. Nearly 90% of consumers say they want their print advertising in the future, more than 70% want email and traditional websites, and about one-third are interested in social and smartphone advertising applications.

How Shoppers Want to Receive Advertisements in the Future

Source: Nielsen, Consumer 360 presentation

The Print Council

To read this Print in the Mix Fast Fact and other print market research studies, visit www.printinthemix.rit.edu